Resilience, Authenticity, and Legacy: Erica Bruno on Shaping the Auto Industry

Welcome to Auto Talk With Jaz! In today's episode, we have an extraordinary guest, Erica Bruno, the Vice President of Business Development at CBC Automotive Marketing. Erica, a self-proclaimed "car girl" at heart, has a rich legacy in the automotive industry; she’s a third-generation professional whose journey was deeply influenced by her grandfather, a pioneering and resilient figure in automotive franchising.

Throughout this episode, Erica and our host, Jazmine Booker, dive into Erica's storied career that began with Toyota's management training program and spanned across major companies like Nissan Corporate and Volvo Corporate. Erica shares invaluable lessons from her grandfather about authenticity and perseverance, discusses the realities of women in the car business, and stresses the importance of focusing on what you can control in life.

We'll explore her passion for branding, the vital role of community and empathy in leadership, and how genuine connections can transform workplaces. Erica also provides insights into her involvement with organizations like the Women of Color Automotive Network and Automotive State of the Union, which aim to support diversity in the industry.

Join Jazmine and Erica as they navigate topics from overcoming discrimination, the importance of employee well-being, strategic career planning, and the power of self-reflection. This episode is packed with wisdom for anyone looking to grow in the automotive industry—or any field. So buckle up and enjoy the ride on this inspiring journey with Erica Bruno on Auto Talk With Jaz!